The Bomb Booch
Cheeky brand identity and packaging for a set of four 'hardcore' kombucha drinks.
Not your basic booch! The Bomb Booch concept is inspired by bright and funky retro stickers from the 90s combined with a more modern “emoji” style illustration. Each label has a sassy and feminine conceptual name that matches with varying facial expressions and sunglasses of each character.
The lips, colours, and sunglasses change for each package, representing the different moods and personalties of the target audience. The lips from each face are also used as a background pattern on the design.
Each conceptual name has a cheeky and lighthearted approach to match with the young, feminine vibe of the brand. A personal favourite is 'Let That Man-Go' for the mango, lime, vodka flavour.
Mood Board, Logo Sketches & Flat Labels