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Aspen Trucks
Project type
Brand Identity
Date
2023
Location
Manitoba
Role
Graphic Designer
This branding identity for Aspen Trucks blends rugged strength with modern refinement. The bold typography and geometric balance convey precision and reliability, while the custom pattern derived from tire tracks adds a distinctive nod to the brand’s roots in performance and movement. The result is a confident, timeless mark that embodies craftsmanship and durability.
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